Category Archives: Marketing

How to Find the Right Influencers for Your Marketing Campaign

Are looking for exciting and new ways to grab your audience’s attention and promote your products and services? Would you like to know the tactics towing service  and other businesses use to share their product images and services and remain ahead of competition? This article presents an exciting read on how to use influencer marketing to boost your campaigns, build brand awareness and increase sales.

Research has shown 92 percent of consumers trust recommendations from friends and family as compared to traditional advertising. If the audience of an influencer trusts and looks up to their recommendation, it will move your brand closer to achieving its marketing goals. Let’s see how to find the right influencers for your marketing campaigns.



Before you can look at unique visitors and other stats, it is important to look at how aligned the content from an influencer is, in relation to your message. You need to read through their archived posts to get a sense of what kind of consumers they have. Influencers will have categories, just the way you will have a niche for your products. Content and audience from an influencer is far more important than traffic.



The best influencers are those who would love your products organically. You may influencers who are already sharing and talking about you. In this regard, you can amplify their voice by sharing their reviews and sending them additional products to use. Engage with them in a conversation about how they can help spread word about your business.


Apart from engagement, you should also consider the reach. You should resist the urge of only looking at unique visitors as a measure of reach. However, look also for traffic and followers and the extent to which that influencer is reaching and interacting with your brands target audience. It is also important to consider any other social platforms your influencer posts on, and where their followers view the same content as well. Also, understand that some social media platforms will deliver better results than others.


Bigger is not always better

You should never be worried about the number of followers on a potential influencers account. Instead, focus on whether or not people are liking and keeping a constant engagement with their posts. See if they are commenting and sharing the content. Ask key questions about the products they are using. These all present a great sign that a particular influencer would make a good brand representative and influencer.


Work within your budget

Before you can go down chasing the likes of Kim Kardashian, consider your budget. The cost of acquiring an influencer for your products will vary from one to next, and very few would would be willing to work for free. Consider the ideal partnership you want to create with them whether it is a product trade a set fee per post, sales commission, etc, and set a budget before contacting them. Ensure you engage them in a partnership and not just a transaction. Look and work with those influencers whose followers trust them and turn to for advice.

Best Ways to Monetize Your Blogs

If you have a  blog that generates at least 10,000 monthly unique visitors, then it is relatively easy to monetize and create a steady revenue with it. However, a challenge comes if you want to monetize a blog that receives relatively low visitors per day. No matter which stage you are in your blogging, making money with a blog, be it as a hobby or a business, such as a towing service blog, it is possible.


Here are some practical ways you can use to make money with your blog.


Monetize with CPC and CPM Ads

One of the easiest and most effective ways for bloggers to make money is by placing ads on their sites.

First, we have CPC/PPC Ads – which are cost per click and pay per click ads, that are banners that you place on the sidebar or on your content. Each time your blog visitor or reader clicks on the banner ad, you are paid for that click. The second type of banner is CPM Ads – which are cost per thousand impressions. These are ads that you for a fixed amount of money that is based on how many people view your ad. The most popular network for placing these ads is through Google AdSense.


Selling Private Ads

When it comes to selling ads, you can work privately. If you have enough traffic on your site, advertisers may come to you directly and ask you to place their ads on your site. Additionally, you can contact advertisers yourself. There being no middle man between you and the advertisers, you can benefit the most by setting your ad rates. Private ads can take the form of buttons, banners, and links.


Including Affiliate Links


You can include affiliate links in your content. Affiliate marketing is a very good way of making money from your blogs. When advertisers have products to sell, you reach an agreement to be paid a percentage of sale or commission for each sale they make, if the buyer is coming from your site. They will give you an affiliate code that tracks all the buyers coming from your site. You can utilize the use of affiliate marketing through networks such as Amazon Associates.


Sell Digital Products


If you don’t intend to advertise other people’s products on your site, you can consider selling your digital products. You may sell products such as eBooks, online courses, workshops, images, videos, apps, plugins, themes, among others. You need to choose one avenue that is very relevant to the type of audience you have for your site. Listen to your readers first before you can create a product for them, and not the other way round.

Additionally, you can use your blog as a content marketing tool for your business. In this way, you would think of a blog as a content marketing tool that drives visitors to your business website. Let’s take an example you sell refurbished phones from your home, you could use your blog to attract visitors to your site where you list your current phones form sale.