Having a solid, trusted and reliable brand is important for the growth and prosperity of your company. If your target audience has no k knowledge or trust of your brand, you will find difficulties increasing your customer base and sales. Brand awareness is the way consumers recognize and remember your business. The greater your brand awareness, the more audience will be familiar with your messaging, products and logo.
If you are looking forward to create a brand for your products, here are some innovating strategies you can employ today, to increase brand awareness and get your business thriving, just like how towing services in Towson have done it.
Get influencers to display your products.
The act of asking influencers to be involved in your product presents a great way to expand on brand awareness and drive sales. When influencers have an already established following that knows and trusts them, the moment they mention your products, it will help to expand your reach and increase awareness of your product among people. You can use influencers to share your products, or pose with your products and share photos on social media. Using social media can help a brand grow exponentially because influencers become part of sales team.
Use Branded Packaging
Have you made a purchase and received your order that came in a branded package? Perhaps you felt the special branding and packaging made your parcel seem like a gift. You need to look for a company that allows you to design custom packaging using your logo and branding to enhance customer experience. Branded packaging offers additional personalization as it gives each customer a unique experience.
Double down on social
Social platforms such as YouTube, Instagram, Facebook, Twitter and Pinterest are laden with customer acquisition potential. A picture is without a doubt worth a thousand words – and that is what Instagram and Pinterest gives you. If you have a good packaging and branding for your product, it will get thousands of shares on social media. Create your social pages and grow your community of loyal followers who are ready to buy your products. Facebook gives you a lot of power to increase brand awareness and create a community.
Use video marketing
The use of short clips of 15 to 30 seconds presents a great way to reach more targeted audience and reinforce brand awareness. Use video on social media platforms. Use it through programmatic advertising channels to create a wide exposure. Video offers the single most effective form of content for creating a high level engagement on social. When done right, video also has the richest brand impression with strong targeting capabilities.
Re-marketing is a widely used and effective technique that targets users who have visited your website. It offers advertising in the form of display and text ads that include effective call to actions. These ads encourage visitors to return and complete a purchase or continue shopping your products. Re-marketing is good for deepening brand awareness and exposing your customers to various offers and messages. The only thing you need is to be careful not to overdo it.