Daily Archives: July 16, 2020

Best Ways to Build Brand Awareness for Your Product

Having a solid, trusted and reliable brand is important for the growth and prosperity of your company. If your target audience has no k knowledge or trust of your brand, you will find difficulties increasing your customer base and sales. Brand awareness is the way consumers recognize and remember your business. The greater your brand awareness, the more audience will be familiar with your messaging, products and logo.

If you are looking forward to create a brand for your products, here are some innovating strategies you can employ today, to increase brand awareness and get your business thriving, just like how towing services in Towson have done it.


Get influencers to display your products.

The act of asking influencers to be involved in your product presents a great way to expand on brand awareness and drive sales. When influencers have an already established following that knows and trusts them, the moment they mention your products, it will help to expand your reach and increase awareness of your product among people. You can use influencers to share your products, or pose with your products and share photos on social media. Using social media can help a brand grow exponentially because influencers become part of sales team.


Use Branded Packaging

Have you made a purchase and received your order that came in a branded package? Perhaps you felt the special branding and packaging made your parcel seem like a gift. You need to look for a company that allows you to design custom packaging using your logo and branding to enhance customer experience. Branded packaging offers additional personalization as it gives each customer a unique experience.

Double down on social

Social platforms such as YouTube, Instagram, Facebook, Twitter and Pinterest are laden with customer acquisition potential. A picture is without a doubt worth a thousand words – and that is what Instagram and Pinterest gives you. If you have a good packaging and branding for your product, it will get thousands of shares on social media. Create your social pages and grow your community of loyal followers who are ready to buy your products. Facebook gives you a lot of power to increase brand awareness and create a community.


Use video marketing

The use of short clips of 15 to 30 seconds presents a great way to reach more targeted audience and reinforce brand awareness. Use video on social media platforms. Use it through programmatic advertising channels to create a wide exposure. Video offers the single most effective form of content for creating a high level engagement on social. When done right, video also has the richest brand impression with strong targeting capabilities.



Re-marketing is a widely used and effective technique that targets users who have visited your website. It offers advertising in the form of display and text ads that include effective call to actions. These ads encourage visitors to return and complete a purchase or continue shopping your products. Re-marketing is good for deepening brand awareness and exposing your customers to various offers and messages. The only thing you need is to be careful not to overdo it.

Key Steps to Follow to Get Your Startup Off the Ground

Launching a startup can be quite exhausting. It is going to require a lot of bravery and energy, as well as a keen balancing of the limited resources at your disposal. However, if you are passionate about the field you are entering, you might accomplish remarkable success. Stats show that about 80 percent of all startups fail, due to many reasons we shall discuss in our next guide.

That said, this short guide looks are some actionable steps you can take today, to get your startup off the ground.


  1. Research your idea

Before you can start building a business, take time to consider your options, and research the market. When you get informed with vital stats at the very beginning, you will be better placed to understand how things work in the world of business. Back your decisions with valid data and follow it up to make it happen. Neglecting the research stage would lead to a lot of issues and the possibility of failure for your business.


  1. Conduct competitive analysis

Researching your business idea is very important. If you are going to drive your business to success, you have to have a good idea of the competition. Conducting a competitive analysis would be very important. The analysis will help you understand what your competitors are doing right and wrong, and help you understand key areas for improvement. If the market you intend to enter is faced with common problems, find a solution to these problems and solve customers’ pain points


  1. Get your funding right

Now that you have succeeded in initial plans of getting your market right, the next step is to secure your funding. You will need to know how much it costs to efficiently run your business. You will have to spend money on getting business permits, securing your place of operation, getting your products, paying your team, among others. You will have a couple of options when it comes to getting funding. These include; your savings, bank loans, investors, grants among others.

  1. Develop your selling platform

A selling platform would be any platform where you can display your product or prototype, and get traffic or sales to help you make an informed decision on the next step of your sales process. You will need a good website to provide consumers with basic information about your business and also monitor useful analytics.


5 Hire the right team

The most important aspect and drivers of the growth of your company are the people you hire. To hire the right people for your company, look for those with similar values and work ethic and accommodate for diversification in terms of gender, skillset, and ethnicity. You will need to create a cohesive workplace, but at the same time, identify what every employee can bring on the table, with their skills and abilities.

As the last step, you should not forget about legal factors. Ensure your company is well incorporated with the right structure. You may decide to go for a sole proprietorship, a limited liability company, or a corporation